Turnouts branding primarily consists of contemporary, minimal design aesthetics involving characteristics that are appealing to the millennial target audience. With research behind what other successful brands have done in the social media industry, Turnout may have a similar voice that other social networking brands are expressing "bringing people together through a social platform" but Turnout's goal is to portray that the brand is the people that use it and the platform is a transparent tool merging the users and the brand as one entity.
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